We all want to be on the top ten pages displayed on a Google search. These are a few tricks that will help you get there: 1. Pick Your Target Keywords - Your target keywords should always be at least two or more words long. Usually, too many sites will be relevant for a single word, such as "stamps." This "competition" means your odds of success are lower. Don't waste your time fighting the odds. Pick phrases of two or more words, and you'll have a better shot at success. 2. Position Your Keywords - Make sure your target keywords appear in the crucial locations on your web pages. The page's HTML title tag is most important. Failure to put target keywords in the title tag is the main reason why perfectly relevant web pages may be poorly ranked. 3. Have Relevant Content - In particular, that means you need HTML text on your page. Sometimes sites present large sections of copy via graphics. It looks pretty, but search engines can't read those graphics. That means they miss out on text that might make your site more relevant. 4. Build Links - By building links, you can help improve how well your pages do in link analysis systems. The key is understanding that link analysis is not about "popularity." In other words, it's not an issue of getting lots of links from anywhere. Instead, you want links from good web pages that are related to the topics you want to be found for. 5. Just Say No To Search Engine Spamming - For one thing, spamming doesn't always work with search engines. It can also backfire. Search engines may detect your spamming attempt and penalize or ban your page from their listings. 6. Submit Your Key Pages - Most search engines will index the other pages from your web site by following links from a page you submit to them. But sometimes they miss, so it's good to submit the top two or three pages that best summarize your web site. 7. Verify And Maintain Your Listing - Check on your pages and ensure they get listed. Once your pages are listed in a search engine, monitor your listing every week or two. Strange things happen. Pages disappear from catalogs. Links go screwy. Watch for trouble, and resubmit if you spot it.
April 23rd
Search Engine Optimization Tips
by admin
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