August, 2007

1. MondoPasta, a German pasta company, use boats for an interesting marketing concept. "So good you can't let it go".

   

2. Axe does a great job with their various marketing ideas for their deodorants. The guerrilla marketing effort below is also quite clever. Stickers on existing emergency exit signs and create that "irresistible smelling male" image. 

   

3. Carlsberg beer dropped £5000 worth of £10 and £20 notes in various parts of London. Each h with a removable sticker that read "Carlsberg don’t do litter. But if they did it would probably be the best litter in the world". What kind of print ad could Carlsberg have bought for £5000? Not that much really.What about the USA? Five thousand $1 bills would really get your message spread out.

   agency: Saatchi&Saatchi, London

   

4. "Don't Drink and Drive!" uses an intriguing guerrilla marketing idea to drive home the point.

   

5. Location, location, location - just as important in marketing as it is in real estate. A marketing campaign is only as good as the location where it is placed. The "Life's too short for the wrong job" campaign for jobsintown.de actually custom created the creative for specific locations. Very nicely done.

   Agency: Scholz & Friends, Berlin

   

   

6. A 180 foot painted version of Homer Simpson next to a similar sized carved in chalk bedrock pagan symbol on a hillside in Dorset, England to promote the new Simpsons movie.

   

7. A credit card stuck in your door will certainly get your attention. ISEO strategically placed "credit cards" with a little sales pitch at various business complexes to raise awareness how easy it is to break in, if burglar proof locks are not used.

   Agency: DDB Malaysia

   

   

8. Kleenex redecorated a public restrooms to make the users feel a bit more "at home" to promote their new style of travel Kleenex.

   

   

9. This is brilliant attention grabbing urban marketing for Nationwide Insurance. It's done so well that the pictures of this urban billboard are traveling around the internet like a virus.

   

10. Mercedes Benz guerrilla marketing campaign let consumers "enjoy the Mercedes Benz test drive" in the comfort of their own car thanks to a "temporary" Mercedes star. The attached card then encouraged people to come in to the dealership and take an actual test drive in a Mercedes. This promotion was very nicely done and won an award in Cannes.

    

    

    

Two different typographical motion graphic movies. one made in SWiSHMax, the song Streetlight Manifesto from Point Counterpoint. The other one still unfinished, based on a song from The Hush Sound and made in four days by folks from the MK12 design studio using Adobe After Effects software. Very nice.

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Here's a couple of free tools to help with your web production. The first tool is to help decide what content to keep above the page fold. The second is a great way to do quick mock-ups and click-thrus for early usability testing.

Foldspy

FoldSpy is a free tool which you can use to make sure your visitors see what you’d like them to see. Different browsers, operating systems, screen sizes and user preferences mean a visitor to your site doesn’t necessarily see what you see. To maximize revenue from your ads, you want them to be visible to the majority of your visitors without scrolling: “above the fold”. FoldSpy finds the fold. The service makes use of an overlay to present the areas which are highly popular or not popular at all - depending on the screen resolution and the browser window size.

More on page folds…Blasting the Myth of the Fold 

Users will scroll if they have to. “There is an astonishing amount of disbelief that the users of web pages have learned to scroll and that they do so regularly. Holding on to this disbelief – this myth that users won’t scroll to see anything below the fold – is doing everyone a great disservice, most of all our users.”

DENIM

DENIM is a system that helps web site designers in the early stages of design. DENIM supports sketching input, allows design at different refinement levels, and unifies the levels through zooming.

Try a DENIM site.