Last time I dreamed that I was hanging out in a big tree with Perez Hilton (his hair was pink though). We were having a grand time but eventually he had to bug off to write some posts. He invited me to his party that night, said he would get me backstage. And that was about it. He left and I contemplated going out on a school night.
So why am I sharing this bizarre dream with you? I'm absolutely fascinated by how a single person managed to grow his blog to one of the most popular sites on the internet. In fact, it's so influencing he visits me in my dreams at night. That's the Power of Perez. So what did it take to make his site so successful? Without the privilege of getting a behind-the-scenes peak at his operations, here's my guess:
- He focuses on one thing and does it well.
- He's truly himself and it shows in his blog.
- He picked an effective and memorable name (quite like Fake Steve Jobs)
- He keeps the posts coming.
- His posts are short and have effective imagery.
- It's easy to consume his information. It's not heavy.
- His website is a little busy, but he scores well with the pagnation (key to keep the visitors glued).
- He probably employed a big online marking machine to get his blog out.
- He gives the visitors what they want upfront.
- He does an ace job with viral marketing.
In truth, I think there's a big powerhouse backing Perez, but that spoils the fun. So for now I'm just going to believe it's a one-man-band that effectively used the forces of his creativity and the internet to make millions. Well done Perez!
