Today I came across a great article about generational targeting. It states that "there are four generations out there right now, all with money to spend: the Silent Generation, the Baby Boomers, Generation X (or the Thirteenth Generation) and Generation Y (or the Millennial Generation)."
It then went on to describe what motivates each generation. Because I love pictures, I matched an image from Stock.xchng with the descriptions to give it another level of substance. It would be interesting to compose the same list based on geographic locations and culture.
Silent Generation: respect for authority; conformity and adherence to the rules; law, order and duty; dedication, hard work and sacrifice.
Baby Boomers: personal gratification; personal growth, health and wellness; optimism and positive attitude; teamwork and being involved.
Generation X: diversity and global thinking; self-reliance and independence; life balance; fun and informal attitude; technologically literate.
Generation Y: confidence and achievement; sociability and collective action; diversity and morality; street-smart; optimistic and savvy.
