Lately just as I discover a great blog and subscribe, the next post is about how the publisher doesn’t have the time to maintain it anymore. So it’s ending.
This has led me to think about what is the professional and polite way to end a blog and still keep your readers happy.
- Explain why your ending the blog. Be honest and truthful even its for bad reasons. I recently met someone who abruptly ended her blog because a post didn’t help her land a job. Even though she had plenty of readers, she decided that disappointing one reader to that extreme justified a quick shut down.
- Let your readers know how long you will be offline. If you think you might decide to come back online later, let them know. If this is a permanent decision, let them know that too.
- Leave the existing content for your readers if you can. Readers will still refer back to your posts if you leave them. You can put some Google Ads on your site to help cover the costs.
- Recommend other blogs that are similiar. Point your readers in another direction will not only make them happy but also please a few other bloggers too.
- Let them know if they can find you elsewhere online. If it’s a LinkedIn profile, Twitter, or any other online space, let them know (if you feel comfortable about it).
Tags: Customer Love
